Raw on 2/4 did another strong number with a 3.54 rating and 4.80
million viewers. The rating was down slightly from last week, but it
figured to be. It would be the third highest rating since Raw went
permanently to three hours. While The Rock wasn’t on the show, few knew
that going in, so he did play a part in the base number. Brock
Lesnar’s return at the end of the show last week also did.
When looking at the ratings patterns, the two strong quarters
were the first one, which meant the ending of the previous Raw (Lesnar’s
return laying out Vince McMahon) got people curious, and the other big
one was Miz TV with Paul Heyman, perhaps because some people expected
Lesnar in that segment.
The show did a 2.7 in Males 12-17 (up 4%), 2.7 in Males18-49
(down 13%), 1.1 in Girls 12-17 (up 10%) and 1.1 in Women 18-49 (down
15%). The audience was 67.3% male.
The show opened huge, with a 3.79 first quarter, probably the
biggest first quarter in months, for the C.M. Punk promo with Booker T
coming out. Ryback vs. Antonio Cesaro lost 526,000 viewers. The Rey
Mysterio promo and Shield video, along with a replay of the Trish
Stratus Hall of Fame video gained 373,000 viewers. Jack Swagger vs.
Santino Marella lost 302,000 viewers. Alberto Del Rio vs. Cody Rhodes
and the Del Rio/Big Show interview segment at 9 p.m. gained 243,000
viewers to a 3.64 quarter. Rey Mysterio vs. Daniel Bryan lost 93,000
viewers. Bryan & Kane arguing backstage and Big Show’s second
segment in the hotel room lost 87,000 viewers. Sheamus vs. Kane lost
167,000 viewers. The Miz TV segment with Heyman which ended up with
Vickie Guerrero and Lesnar gained 600,000 viewers at 10 p.m. to a to a
show high 3.82 quarter. Virtually all the gains were Males 18-49 in
that segment as opposed to across the board. Randy Orton vs. Wade
Barrett lost 683,000 viewers. Chris Jericho vs. C.M. Punk gained
137,000 viewers. The Bruno Sammartino video gained 34,000 viewers. And
the Show/Del Rio brawl, Brad Maddox cutting a promo and getting killed,
and finally John Cena, Ryback and Sheamus attacking The Shield gained
255,000 viewers, which is a weak overrun gain, to a 3.63.
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