WWE Raw on Monday,
April 8 scored a 3.45 rating the night after WrestleMania, up from a
3.12 rating leading into Mania. Last year, the post-Mania Raw scored a
nearly-identical 3.43 rating.
- Raw averaged 4.61 million viewers, which was down about 500,000 viewers compared to 5.01 million viewers for last year's post-Mania Raw.
Also, average viewership was nearly identical to Raw two weeks ago on March 25.
Hourly Break Down: 4.49 million first hour viewers, 4.78 million second hour viewers, 4.56 million third hour viewers up against the start of the second-half of a very competitive NCAA Title game, which drew over 20 million viewers on CBS broadcast TV.
- On cable TV Monday night, Raw ranked #1 in overall viewers and all adult males, but #2 among teen males. Raw followed the pattern of drawing a wide, general audience from 8:00 to 10:00 p.m. EST, then drawing a male-heavy audience from 10:00 to 11:00 p.m. EST, as the final hour drew the highest ratings of the night in the key male demos.
However, the key male demos were only up one-tenth to two-tenths of a rating compared to last week's lead-in show, which drew a poor 3.12 rating overall. It appears WWE was able to draw in a very wide audience to boost the overall rating to a 3.45 rating. For USA Network, it's why they have a favorable view of the three-hour format, as Raw ranks in the Top 10 among women 18-49 most Monday nights.
The one concern is the teen male audience. Raw was dead-even among males 12-17 compared to last week's show, down two-tenths compared to last year's post-Mania Raw, and down one full rating point compared to two years ago following WrestleMania 27. WWE heavily relied on Legacy/Part-Time Stars during Mania season this year, perhaps prompting teen viewers to wait for "their star," a la Dolph Ziggler, to emerge.
- Raw averaged 4.61 million viewers, which was down about 500,000 viewers compared to 5.01 million viewers for last year's post-Mania Raw.
Also, average viewership was nearly identical to Raw two weeks ago on March 25.
Hourly Break Down: 4.49 million first hour viewers, 4.78 million second hour viewers, 4.56 million third hour viewers up against the start of the second-half of a very competitive NCAA Title game, which drew over 20 million viewers on CBS broadcast TV.
- On cable TV Monday night, Raw ranked #1 in overall viewers and all adult males, but #2 among teen males. Raw followed the pattern of drawing a wide, general audience from 8:00 to 10:00 p.m. EST, then drawing a male-heavy audience from 10:00 to 11:00 p.m. EST, as the final hour drew the highest ratings of the night in the key male demos.
However, the key male demos were only up one-tenth to two-tenths of a rating compared to last week's lead-in show, which drew a poor 3.12 rating overall. It appears WWE was able to draw in a very wide audience to boost the overall rating to a 3.45 rating. For USA Network, it's why they have a favorable view of the three-hour format, as Raw ranks in the Top 10 among women 18-49 most Monday nights.
The one concern is the teen male audience. Raw was dead-even among males 12-17 compared to last week's show, down two-tenths compared to last year's post-Mania Raw, and down one full rating point compared to two years ago following WrestleMania 27. WWE heavily relied on Legacy/Part-Time Stars during Mania season this year, perhaps prompting teen viewers to wait for "their star," a la Dolph Ziggler, to emerge.
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