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sabato 21 marzo 2009

Altro record per Impact!

- Last night's edition of Impact scored a 1.34 cable rating, with an average of 1.8 millions viewers.

- TNA Impact was #1 among M18-49 in cable during its time period and the #2 program among M18-49 in cable for Thursday (total day).

- This was its highest M18-49 and M18-34 ratings ever for a 2 hour telecast.

- Impact earned a 1.34 cable rating -- a 1.21 in M18-49, a .80 in P18-49, and a 1.13 in M18-34.

- The show did quarter hours of 1.30, 1.25, 1.31, 1.35, 1.37, 1.38, 1.31, and 1.45

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TNA Impact last night set a TNA viewership record in the key demographic of males 18-34 and 18-49. The show overall scored a 1.34 rating and averaged 1.8 million viewers.

Impact rebounded from the previous week's drop to a 1.18 rating for the final show before the Destination X PPV. The show had been averaging a 1.30 rating since February 19 before the drop.

The key quarter-hour for last night's Impact was in the final quarter hour of the show for the TV main event of Kurt Angle & Sting vs. Mick Foley & Jeff Jarrett. The show peaked with a 1.45 rating for the main event after slipping to a 1.31 rating for the seventh quarter hour.

TNA has reversed the pattern of the first hour being watched more than the second hour. The show started with a 1.30 quarter hour, slipped into the mid-1.20 range, then slowly built to the mid-1.30 level before peaking at the end.

Caldwell's Analysis: Very impressive numbers for TNA, especially going up against the first day of the NCAA tournament last night. To draw that large of a male audience that would have been expected to be watching basketball is a strong sign of building a loyal free TV audience for the product.

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