UFC 2012 PPV Buys and Gates Numbers

UFC PPV BUYS
	Shows	Buys	Avg
2007	10	4,660,000	466,000
2008	13	6,885,000	530,000
2009	13	7,755,000	595,000
2010	15	8,970,000	598,000
2011	15	5,950,000	397,000
2012	13	6,025,000	463,000

UFC AVERAGE GATE OF NORTH AMERICAN PPV SHOWS
	Shows	Total	Avg
2007	10	$26,700,350	$2,670,035
2008	10	$32,857,231	$3,285,723
2009	11	$34,005,156	$3,091,378
2010	14	$40,841,459	$2,917,247
2011	14	$43,839,517	$3,131,394
2012	9	$31,125,774	$3,458,419

Numbers overall rebounded, based on fewer North American shows. The smaller number is based both on opening up the Brazil market, and the canceling of the March and first September shows in Montreal and Las Vegas. There was also the plan at the beginning of last year to slightly cut down on PPV shows with the four major shows on FOX. Because of the big three shows, Anderson Silva vs. Chael Sonnen, Jon Jones vs. Rashad Evans and Georges St-Pierre vs. Carlos Condit, PPV is up overall from last year (on a December 1 to November 30 basis) as is the average gate for North American shows, based on only having one major show where tickets struggled, which was the second Toronto show with Jones vs. Vitor Belfort. What has happened is this year had big shows, but the base fell with several shows falling under 230,000, which had been the bottom base line for years.