WHY CENA WAS ON MAIN EVENT & NOT RAW !!

As I noted in PWInsider Elite on Monday, WWE purposely held John Cena off Raw and booked him for Main Event as a way to raise the profile of the series and WWE Network. The company's top goal right now (as you might guess based on the current campaign offering $25 gift certificates to WWEShop to those who are referring sign-ups) is to get the subscriptions up.