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giovedì 4 dicembre 2014

WWE RAW Ratings are in...

WWE Raw on Monday, December 1 fell to a 2.79 rating, erasing gains from last week's post-Survivor Series episode.

Raw was down nine percent from a season-high 3.07 rating, returning to the pre-Survivor Series levels rounding to a 2.8 rating.

- Raw averaged 3.883 million viewers, down 8.5 percent from last week's post-Survivor Series audience.

Hourly Break Down: 4.227 million first hour viewers, decline to 3.952 million second hour viewers, and a sharp 12 percent decline to 3.471 million third hour viewers.

It was the least-watched third hour since May 26 during the post-WrestleMania lull period.

- In the demographic ratings, Raw declined one-tenth of a rating in m18-49 & m12-34, but stayed even with last week in m18-34. There was a more significant drop-off among adults 18-34 & 18-49.

On cable TV Monday night, Raw ranked #2 in overall viewers and key demos behind Monday Night Football on ESPN, which drew a pedestrian 11.7 million viewers for football.

-- Raw's performance looks better compared to the same week the past two years - the December 2, 2013 Raw drew a 2.65 rating and the Dec. 3, 2012 Raw drew a 2.55 rating.

Caldwell's Analysis: In a storyline context, WWE advertised major changes to Raw once top heels The Authority were kicked out of power, but two weeks later the product looks and feels exactly the same, now with a laptop "controlling Raw" and the mid-card still stuck in a rut. From the first hour of Raw last week (4.734 million viewers) to the third hour of Raw this week (3.471 million viewers), Raw has lost 1.3 million viewers (27 percent drop-off).

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