Raw on 12/10 did a 2.67 rating and 3.76 million viewers, the fourth
lowest rating of the past 15 years. The increase over the last week
seems to correspond with the decrease in the Monday Night Football
rating as the Houston Texans vs. New England Patriots game did a 10.41
rating and 14.48 million viewers, down 11% in viewers from the prior
week.
Raw was third for the night on cable. The show did a 2.3 in Male
teens (same as last week), 2.1 in Males 18-49 (up 11%), 0.9 in Girl
teens (down 18%) and 0.9 in Women 18-49 (up 29%). The audience was
67.1% male.
In the segment-by-segment, the show opened with a Dolph Ziggler
promo with Sheamus and later Big Show coming out, which did a 2.78
opening quarter. The Vince McMahon/Vickie Guerrero in-ring interaction
plus R-Truth vs. Wade Barrett and A.J. Lee running down the aisles and
going into the men’s locker room lost 41,000 viewers. The four-way with
Cody Rhodes & Damien Sandow vs. Usos vs. Primo & Epico vs.
Prime Time Players lost 262,000 viewers. Eve Torres vs. Alicia Fox and
the C.M. Punk and Paul Heyman promo gained 223,000 viewers. Sheamus vs.
Dolph Ziggler gained 201,000 viewers in the 9 p.m. slot and did a 2.87
quarter. The Shield interview lost 354,000 viewers. Alberto Del Rio
vs. Zack Ryder gained 114,000 viewers. A.J. Lee vs. Vickie Guerrero in
the 10 p.m. slot gained 115,000 viewers to a 2.78 quarter. Kofi
Kingston vs. Antonio Cesaro lost 546,000 viewers and did a show low 2.39
quarter. Miz TV with Sandow & Rhodes gained 169,000 viewers. John
Cena vs. Big Show gained 11,000 viewers with a main event doing a 2.52,
which is among the lowest main events in the last 15 years. The
overrun, which was the brawl involving The Shield and everyone else,
gained 627,000 viewers to a 2.96.
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