Last night's UFC on Fox show was a major success in the ratings.
The
fast national numbers were 3.77 million viewers, and more important, a
1.8 in the overall 18-49 demo. That would be more than double anything
else on network TV in the demo during those two hours, although CBS won
overall due to older viewership.
Keep in mind the fast nationals measure 8-10 p.m. ratings
nationwide. UFC is strongest on the West Coast, and this does not
measure the UFC rating in many markets but what the local station aired
in that time slot. Some stations would have aired a UFC replay, but the
live UFC was 5-7:15 p.m. It also doesn't measure the fourth and fifth
round of the main event.
The increase from this number is not likely to be as much as it was
for Dec. 8 (which did a lower number on the fast nationals than this
show on the fast nationals but ended up doing 4.39 million viewers),
because the show didn't go as long after 10 p.m. The overall number
should end up similar to Dec. 8, which is a huge success.
The key is the flyweights as headliners were strong enough to make it
work, at least during football season. That seems to be the key, that
when UFC is promoted on FOX's football platforms, with the huge Males
18-49 viewership, it creates far more interest in the show than other
times during the year.
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