Impact has a lot of comparison issues, but last year the show
averaged a 1.06 rating and 1.36 million viewers. However, two of the
four shows were during the period Spike was off DirecTV. If you adjust
the viewership numbers to increase based on if the DirecTV viewership
was identical in average to the non DirecTV viewership, the adjusted
viewership would have been about 1.51 million viewers.
This year’s July shows averaged a 1.00 rating and 1.26 million
viewers. However, there was an episode of Impact on July 4th, which
didn’t do nearly as badly as it probably should have been expected to
do, but still pulled down the average. Throwing that show out and you
have a 1.07 ratings average and 1.33 million viewers. So the ratings
were actually up 1.0% in a fair month-to-month comparisons, but
viewership would be down 11.9%, but the show in 2013 was also in a
better time slot than 2012.
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