Some notes about the proposed WWE Network, and the fact they are
really, at least this week, planning on rolling it out shortly, came up
in a survey that DirecTV is doing.
The big news is not the content, which just confirms that has largely
been expected, but that DirecTV is interested in carrying the channel.
The anchor of the network will be its carrying 11 out of the 12 WWE
PPV shows per year, all but WrestleMania. What is a lock, whether it
ends up financially prudent or not, is that this network will
cannibalize the PPV business.
DirecTV's survey regarded asking people how much they would pay for
such a network, with price points at $12.99, $14.99, $16.99, $19.99,
$24.99 and $29.99. The survey asked people if they would buy it, and
how much they would be willing to pay.
The network would contain network-specific reality shows involving
current and past contracted wrestlers, shows that were formerly on WWE
Classics on Demand like Legends Round Table, replays each week of Raw,
Smackdown and other shows, and be augmented by the 30,000 hours of
digitzed footage in the company's library of WWF, WCW, ECW, SMW, World
Class, AWA, Florida, Stampede and other footage.
They would also re-do features that have been on Classics on Demand,
including week-by-week showings of the Monday Night Wars.
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